Youtube Scripting
Scripted a YouTube video on lucrative side hustles for a personal finance content creator. Developed a detailed content brief in Google Docs, including suggested hooks, introduction options, and a full manuscript outlining dialogue, supporting visuals, and frame-by-frame timing to align copy with on-screen content.
Client
Davy Yap
Year
09/2024
SOP Creation
Produced a sample standard operating procedure (SOP) and project brief tailored to social media influencers. The deliverables included a content calendar framework, posting cadence guidelines, and a project management template to support consistent, scalable brand storytelling across platforms like Instagram and TikTok.
Client
Nia from College Cash Coach
Year
10/2024
Marketing Plan
Developed a strategic marketing plan for Allbirds focused on repositioning the brand as the go-to footwear choice for corporate professionals. The project aimed to increase brand awareness and engagement through a refreshed digital campaign, strategic partnerships with corporations, and data-driven insights from audience research.
Client
Allbirds, MBA project
Year
05/2025
